What Are Permalinks and Why Do They Matter for SEO?
By Bruno Hoinacki
If you have a website or plan to launch one with the help of Forcoder, it's important to understand a basic but fundamental SEO concept: permalinks.
What Is a Permalink?
A permalink (or permanent link) is the full address of a page, post or any other piece of content on your site. It includes the domain name (like www.seusite.com) and the slug, the part that comes after it, usually representing the title of the page or post.
The second one is much easier to understand, increases the click-through rate (CTR) and is also more likely to be shared.
What Is the Ideal Permalink Structure?
At Forcoder, we recommend the format:
/nome-do-post/
This pattern can be configured in WordPress under Settings → Permalinks. It is ideal for evergreen content such as:
Landing pages
Informative blog articles
Institutional pages
To learn more about how to set this up in WordPress, see the official guide.
When Should You Include Categories or Dates?
Categories: useful for sites with extensive content and a defined hierarchy.
Dates: recommended only for news or event sites, where time is relevant. In other cases, they can make your content look “old.”
Be Careful When Changing Permalinks!
Changing the permalink structure on a site that is already published can cause:
404 errors
Loss of Google rankings
Broken links on social media or backlinks
To avoid these problems, you need to set up 301 redirects correctly. Tools such as Yoast SEO Premium or Rank Math offer automatic redirect managers, ideal for these cases.
How Forcoder Handles This in Your Projects
When we build a website or system, we set up the ideal permalink structure from the start. We also implement:
Efficient technical SEO
Short, descriptive links
Smart redirects with Yoast or Rank Math
Compatibility with marketing and tracking campaigns (UTMs)
Continuous monitoring to avoid penalties
Conclusion
The permalink structure may seem like a detail, but it is fundamental for SEO, usability and trust. If you want your site to rank well, be shared and be accessed easily, start with the links.
👉 Talk to Forcoder and make sure every aspect of your website, including permalinks, is optimized from the start.
You know that feeling that running a Laravel project on a VPS should be simple, but it turns into a battle? 🤯Setting up the server, enabling SSL, looking after MySQL, organizing backups… many companies still lose hours (or days) on this. And with every new project, the pain repeats.
If you have a website or are thinking about building one, you have probably come across terms like domain, DNS, Cloudflare, and CDN. Sounds like another world? Relax, we will explain it!
Have you ever stopped to think about how you are able to access your favorite websites, watch videos on YouTube or simply search for something on Google?
See more
Have a project in mind? Let's make it happen.
Custom websites, systems and integrations, focused on results. Tell us what you need and the Forcoder team will get in touch.
