From Software House to 360° Company: The New Era of Forcoder

November 11, 2025By Bruno Hoinacki

For years, Forcoder has established itself as a leading software house in custom development, building websites, systems and robust platforms with technical excellence, a focus on performance and high-standard delivery.

But the market has evolved. And Forcoder has evolved with it.

Today, the digital landscape is dynamic, data-driven and results-centered. Digital transformation is no longer just about code, it's about growth.

In this new context, Forcoder 360° is born, a natural evolution that turns the company's technical DNA into a complete ecosystem of technology, marketing, design and performance.

Forcoder is now more than a software developer: it is a data-driven growth consultancy, able to accompany brands from planning through to measuring results.

From Execution to Strategy: What Changes in Practice

In the era of digital transformation, companies don't just want someone who understands code, they want someone who understands business.

Forcoder 360° emerges to fill exactly that gap: uniting development, automation and marketing in an integrated operation that connects technology to real results.

New Pillars of Forcoder 360°

Forcoder's new approach rests on strategic pillars that expand its reach and impact:

Performance and Growth Consulting: a full business diagnosis, opportunity mapping and an action plan to scale results.
Advanced SEO, tracking and analytics (GTM, GA4, Meta Pixel): data infrastructure to measure, understand and optimize every step of the user journey.
Paid traffic management and strategic remarketing: integrated, performance-driven campaigns.
Branding and brand positioning: building strong, consistent visual identities.
UX/UI design: interfaces that delight, convert and reflect the brand's purpose.
Smart funnels and automations: automated flows that create efficiency and personalization.
Data analysis and real performance reports: decisions based on data, not guesswork.

📌 Essence preserved, purpose expanded:
Even with the expansion, custom development and process automation remain the technical heart of the operation, but now within a 360° strategic vision.

reference image: multidisciplinary team (dev, designer and analyst) collaborating on a digital dashboard with charts and open code on screens

Forcoder 360° Pillars

1. Strategy & Diagnosis

A complete analysis of the company's situation, goal setting, bottleneck identification and the building of a solid strategic plan for sustainable growth.

2. Marketing & Acquisition

Structuring and optimizing campaigns, acquisition funnels, positioning and clear communication, ensuring predictable acquisition with positive ROI.

3. Product & Experience

Continuous product development and improvement, customer experience design and a stronger perception of value.

4. Operations & Processes

Structuring operational flows, automations and building scalable processes to cut costs and increase efficiency.

5. Sales & Conversion

Implementing sales playbooks, training, CRM and strategies to maximize conversions and average ticket.

6. Retention & Community

Relationship programs, ongoing support, nurturing and building engaged communities that strengthen the brand and reduce churn.

A New Look at Technology

In the vision of Forcoder 360°, technology is a means, not an end.
It is the foundation that makes smarter, more connected and more human businesses possible.

This mindset redefines the company's role: it's not just about delivering systems, but about delivering measurable growth.

Every project is seen as part of a complete journey, where design, code and strategy walk side by side to achieve real performance.

🌐 From Website to Strategy: A Practical Example

Imagine an e-commerce brand that comes to Forcoder just to “improve the website.”
In a traditional software house approach, the focus would be on the code: performance, UX and stability.

In the 360° vision, the view is broader:

Technical diagnosis: analyze structure, performance and integrations.
Data analysis: identify conversion bottlenecks and user behavior.
SEO and tracking optimization (GTM + GA4): understand how the audience arrives and interacts.
Traffic and remarketing campaigns: scale visibility and sales.
CRM and after-sales automation: nurture leads and retain customers.

The result?
The website stops being just a storefront and becomes a continuous growth machine.

reference image: digital sales funnel with arrows between the stages “attract → engage → convert → retain”

Technology + Data = Smart Decisions

One of the key differentiators of Forcoder 360° is the strategic use of data.
Instead of relying only on perceptions, the company uses real metrics to guide every business decision.

Tools such as Google Tag Manager (GTM), Google Analytics 4 (GA4) and Meta Pixel are integrated directly into the digital solutions built by Forcoder.

This makes it possible to:

Measure the real ROI of every action;
Track custom events (such as clicks, scrolls and conversions);
Analyze user behavior in depth;
Adjust campaigns and content in real time.

Practical example of a custom event with GA4 via GTM:

// Evento personalizado de clique em botão de orçamento
gtag('event', 'orcamento_click', {
  'event_category': 'CTA',
  'event_label': 'Botão - Solicitar Orçamento',
  'value': 1
});

🔎 Extra tip:
Many businesses underestimate the power of well-configured tracking. A simple custom event can reveal where customers drop out of the funnel and which CTAs actually generate conversions.

reference image: analytics dashboard with traffic, click and conversion metrics

Practical GTM & GA4 Examples

GTM · Conversion event

GA4 · Custom event

GA4 · Ecommerce (purchase)

Project: Forcoder 360° · Measurement layers

// GTM - Tag de evento para conversão de lead
// Aciona no envio bem-sucedido de formulário

Event Name: lead_submit

Trigger:
  - Tipo: Custom Event
  - Event name: lead_submit
  - This trigger fires on: All Custom Events

Tag:
  - Tipo: Google Analytics: GA4 Event
  - Configuration tag: GA4 - Config
  - Event name: lead_submit
  - Event parameters:
      form_id        = {{Form ID}}
      form_name      = {{Form Name}}
      page_location  = {{Page URL}}
      lead_type      = "orcamento"


// GA4 - Envio manual de evento em aplicação SPA
// Exemplo: clique em CTA de proposta

gtag('event', 'cta_proposta_click', {
  page_location: window.location.href,
  page_title: document.title,
  cta_position: 'hero_top',
  cta_label: 'Quero falar com um especialista',
  project: 'forcoder_360'
});


// GA4 - Evento purchase para ecommerce B2B
// Enviado via dataLayer e mapeado no GTM

dataLayer.push({
  event: 'purchase',
  ecommerce: {
    transaction_id: 'FRC-{{order_id}}',
    value: {{order_value}},
    currency: 'BRL',
    coupon: '{{coupon_code}}',
    items: [
      {
        item_id: 'plan_360_growth',
        item_name: 'Forcoder 360° Growth',
        item_category: 'Consultoria',
        price: {{plan_value}},
        quantity: 1
      }
    ]
  }
});

// No GTM, configure a Tag GA4 Event:
// - Event name: purchase
// - Event parameters mapeados a partir da variável "ecommerce"

Forcoder tip: use these examples as a base and just adjust variables, event names and parameters for each project.

Branding and Design That Convert

Forcoder's new phase also expands its creative work.
Design is no longer just aesthetic and becomes strategic: designed to express the brand's identity and maximize results.

The new areas of work include:

Brand creation and rebranding;
Development of scalable visual identities;
Design of conversion-optimized interfaces;
Prototyping and usability testing.

All backed by a technical, data-driven vision, making sure every pixel has a purpose.

🎯 Practical example:
When redesigning a client's website, Forcoder 360° doesn't just deliver a modern layout. It runs A/B tests with tools such as Google Optimize or Hotjar, analyzing which version generates more clicks and leads.

reference image: UI/UX mockups with two variations being compared in A/B tests

UI/UX Comparison — A/B Test

Variation A

Current version used in the tests. Original layout before optimization.

Variation B

New proposal with UI/UX adjustments applied by Forcoder.

Smart Automation and Conversion Funnels

Another pillar of Forcoder 360° is marketing and process automation, creating personalized, scalable experiences.

This includes:

Integration between CRM, email marketing and landing pages;
Message automation and nurturing flows;
Automatic generation of performance reports;
System integrations via API (Zapier, n8n, Make, etc.).

Example of a simple automation with n8n:

# Fluxo: Novo lead → Envia e-mail → Cria contato no CRM
Trigger:
  - Webhook: formulário do site
Actions:
  - Send Email: "Obrigado pelo interesse!"
  - CRM Create: adicionar novo contato com tag "Lead Site"

This approach lets companies cut manual tasks and focus on what really matters: growing.

reference image: visual automation flow with email, CRM and spreadsheet icons connected by arrows

Automated Flow & Forcoder Integrations

See how events, automations and integrations connect in a 360° ecosystem.

1. Capture & Events GTM / GA4

2. Processing & Rules GTM / Server-side

3. Enrichment & CRM HubSpot / RD / Pipe

4. Automations & Nurturing Flows & Webhooks

5. Dashboards & Insights Looker / Data Studio

Capture & Events

Event triggering in web/app interfaces using GTM and GA4, with standardized names and parameters to keep the measurement ecosystem organized.

Navigation, scroll, click and form events.
Naming standard oriented to product and journey.
Mapping of critical parameters (ID, plan, source, campaign).

Processing & Rules

Normalization, filtering and data enrichment at the tagging layer itself, including server-side tagging where applicable.

Payload cleanup and event consolidation.
Applying business rules directly in the data layer.
Using server-side for performance and privacy.

Enrichment & CRM

Smart synchronization with the CRM for qualification, segmentation and tracking of opportunities throughout the funnel.

Sending qualified leads with browsing context.
Updating stages and properties through automations.
Joining marketing, sales and product data.

Automations & Nurturing

Triggering of sequences, notifications and webhooks based on events, reducing manual work and response time.

Reactive playbooks: activation, remarketing, re-engagement.
Integrations with communication and CS tools.
Multi-channel flow orchestration.

Dashboards & Insights

Consolidating data into actionable dashboards to track performance, cohorts and the impact of optimizations.

Dashboards by product, channel and funnel stage.
Metrics connected to business goals (N, MRR, CAC, LTV).
360° view integrating marketing, sales and product.

Click the flow stages to see how the integrations connect at each layer.

The Future Is 360°

With the expansion, Forcoder positions itself as a complete, integrated company, ready to serve organizations looking for sustainable growth, digital visibility and measurable results.

The company doesn't stop being a software house, it becomes much more:
a strategic digital transformation partner, guided by data, performance and continuous innovation.

💬 “More than developing systems, we want to develop businesses.
We want to be the link between technology and real results.”
– Bruno Hoinacki, CEO of Forcoder 360°

Bruno Hoinacki, Forcoder founder, speaking at an event

Conclusion: A New Era Begins

Forcoder 360° represents the future of technology applied to business:
a model that combines strategy, data and development to drive real results.

If the focus used to be code, now the focus is growth.
And Forcoder wants to stand alongside companies that believe in the same purpose.

🚀 Want to turn your digital presence into real performance?
Get in touch with Forcoder and find out how the 360° approach can scale your business – from code to conversion.

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