Permute-se
Forcoder was responsible for the concept, architecture, visual identity, UX/UI, and full development of Permute-se, a digital platform created to transform the way people negotiate real estate through property swaps, equity-based deals, and smart connections between properties.
The project was born with a clear goal: to eliminate the complexity and slowness of traditional real estate negotiations, creating a more modern, intuitive experience based on real compatibility between properties and interests.
More than just a real estate portal, Permute-se was designed as an equity social network, connecting users through interests, financial goals, location, property profile, and real negotiation possibilities.
In addition to the web platform, Forcoder was also responsible for developing the Permute-se Android and iOS apps, extending the product experience to mobile and allowing users to explore properties, track opportunities, send proposals, and interact with the platform directly from their phones.
All of the visual identity and user experience were developed by Forcoder, from the brand’s visual positioning to the construction of the web platform and mobile app interfaces. The goal was to create a product with a modern look, a strong perception of value, and an intuitive experience for different types of users.
The platform brings together in a single ecosystem:
- smart property listing
- compatibility-based match system
- swap proposals and financial top-ups
- complete negotiation flow
- social feed of opportunities
- educational and strategic content
- admin dashboards
- subscription-based monetization
- analytics and behavioral tracking
- Android and iOS apps
- its own visual identity
- complete platform UX/UI
- mobile-first experience
- a structure ready for scalable growth
The result is a modern, robust solution built to transform the experience of anyone who wants to buy, sell, swap, or negotiate real estate more efficiently.
Branding, Visual Identity, and UX/UI
Forcoder was also responsible for the complete creation of Permute-se’s visual identity, developing a modern, tech-forward language aligned with the product’s positioning.
The visual approach sought to combine:
- a sense of innovation
- visual clarity
- a friendly experience
- a premium perception
- a connection between technology and the real estate market
The work involved:
- building the brand identity
- defining the platform’s visual look
- user experience (UX)
- interface design (UI)
- mobile-first visual structure
- consistency between web and apps
- visual organization of dashboards and flows
- an experience inspired by modern social networks
The entire experience was designed to make navigation feel more natural, reducing operational friction and making interactions between users, properties, and negotiations easier.
Platform Architecture and Structure
Permute-se was built as a modern real estate SaaS platform, structured to support continuous growth, high traffic volume, and modular expansion.
The system architecture was planned to connect users, properties, and opportunities through smart compatibility logic, reducing the common friction of the traditional real estate market.
The structure includes a web environment, a centralized backend, internal APIs, and integrated mobile apps, ensuring a seamless experience across different devices and access points.
Core platform structure
Smart Property Matching
The core of the project is the property compatibility system, responsible for connecting properties and users with the highest likelihood of generating a deal.
The algorithm considers factors such as:
- location
- price range
- property type
- swap interests
- financial top-up
- user goals
This structure cuts down endless manual searching and speeds up the identification of relevant opportunities.
Social Feed of Opportunities
The project was designed with an experience inspired by modern social networks, enabling dynamic discovery of properties and deals.
Users can:
- explore properties
- view opportunities
- interact with proposals
- follow what’s new
- move smoothly between negotiations and content
Android and iOS Apps
In addition to the web version, Permute-se was also built as a mobile app for Android and iPhone, so the platform keeps up with users’ current behavior, increasingly centered on mobile experiences.
The apps were designed to deliver:
- fast, intuitive navigation
- an experience optimized for mobile devices
- real-time proposal tracking
- dynamic property exploration
- simplified access to the platform
- smoother notifications and interactions
- continuity between the web and mobile experience
The mobile presence strengthens the product’s ecosystem and significantly increases the potential for user retention and engagement.
Proposal and Negotiation System
The platform has a complete flow for sending, receiving, adjusting, and resubmitting swap proposals.
The system includes:
- proposals between users
- financial top-up (“torna”)
- reasons for rejection
- resubmission of adjusted proposals
- blocking users for a specific property
- operational notifications
- negotiation history
All of the logic was built to make the process more transparent, organized, and secure.
Blog and Real Estate Education
Beyond the business platform, Permute-se also has an integrated educational content ecosystem.
The articles help users understand:
- real estate documentation
- taxation
- legal best practices
- market trends
- negotiation strategies
- how property swaps work
The goal is to make the platform not just a business environment, but also a source of strategic information for decision-making.
Implemented Features
Permute-se was built with a focus on user experience, operational intelligence, and technical scalability.
The main features implemented include:
- Smart real estate matching system
- Complete property listings
- Social feed of opportunities
- Proposal and counterproposal system
- Financial top-up flow in negotiations
- Rejection system with justification
- Resubmission of adjusted proposals
- User blocking by property
- Admin dashboard
- Integrated blog with dynamic sitemap
- Social authentication system
- Login with Google and Apple
- Subscription and monetization structure
- Analytics and event tracking
- Meta Pixel and GA4 integration
- Payment-ready structure
- Responsive mobile-first navigation
- Notification system
- Android app built for the platform
- iOS app built for the platform
- Integrated web and app experience
- Structure ready for Google Play and the App Store
- Custom visual identity
- Tailor-made UX/UI
- Modular organization for continuous expansion
Project Differentiators
Permute-se’s biggest differentiator is turning a traditionally bureaucratic process into a smooth, modern, and intelligent digital experience.
While traditional platforms work only as classifieds, Permute-se acts as an equity connection system based on compatibility.
The platform helps answer questions such as:
- Which property is the most compatible with mine?
- Which negotiations have the highest chance of closing?
- Is it better to sell or to swap?
- Which opportunities make sense for my profile?
- How do I structure a more strategic proposal?
- Which properties accept a financial top-up?
This model reduces operational friction and significantly improves the efficiency of negotiations.
User Experience and Interface
The entire visual experience of Permute-se was designed to bring the real estate world closer to a more modern, intuitive, and engaging experience.
The interface focused on:
- making it easier to discover opportunities
- reducing navigation complexity
- encouraging interaction between users
- creating a sense of belonging
- making negotiations feel more natural
The platform was built following mobile-first principles, prioritizing speed, visual clarity, and usability.
The same care was applied to the Android and iOS apps, ensuring visual consistency and a smooth experience across every platform in the ecosystem.
The combination of strategic UX and visual identity strengthened the product’s positioning, creating a more premium, trustworthy, and enjoyable experience for users.
Tracking, Analytics, and Operational Intelligence
The project also has a robust tracking and analytics layer to understand the user journey inside the platform.
Strategic events were implemented to track:
- property views
- lead generation
- sign-ups
- logins
- browsing behavior
- checkout starts
- subscription conversions
- relevant journey interactions
The structure uses:
- Google Analytics 4
- Meta Pixel
- dataLayer
- custom events
- Enhanced Measurement
This makes it possible to track the platform’s growth and optimize user acquisition with greater precision.
Technologies and Product Structure
Permute-se was built on a modern, scalable stack, ready for the operation’s continuous growth.
Core stack
- Backend in PHP 8.4 with Laravel 12
- Frontend in Blade + Tailwind CSS 4
- Build with Vite 7
- MySQL 8 database
- Redis for cache and queues
- S3-compatible storage with MinIO
- Docker for environment and deployment
- Nginx + Traefik for infrastructure
- Monitoring with Bugsnag
- Social login with Laravel Socialite
- MercadoPago and Asaas integrations
Mobile Structure
The Android and iOS apps were built to run integrated with the platform’s same central structure, sharing authentication, data, business rules, and internal APIs.
This approach enables:
- centralized maintenance
- more efficient scalability
- synchronization across platforms
- operational consistency
- continuous product evolution
The modular architecture makes it easier to maintain and expand the platform and to add new modules in the future.
Infrastructure and Scalability
The project was structured to run in a containerized environment, ensuring:
- easy deployment
- service isolation
- horizontal scalability
- better operational organization
- reproducible environments
- performance optimization
The structure includes:
- separate containers for the application
- dedicated queues and workers
- centralized cache
- reverse proxy with Traefik
- external S3-compatible storage
- deployment and backup automation
The entire structure was prepared to support both web operations and the traffic growth coming from the mobile apps.
Results and Value Proposition
Permute-se positions itself as a modern solution for a market that still operates, to a large extent, in a traditional and decentralized way.
By combining technology, compatibility intelligence, and a social experience, the platform delivers benefits such as:
- less time spent finding opportunities
- better-qualified negotiations
- lower operational dependency
- more clarity between the parties’ interests
- a more modern digital experience
- better equity organization
- greater negotiation efficiency
- a scalable environment for ecosystem expansion
The project combines software engineering, digital product, user experience, and market strategy to create a truly differentiated real estate solution.
Conclusion
Permute-se was created to modernize the way people negotiate real estate in Brazil.
By bringing together in a single ecosystem:
- smart property matching
- social feed of opportunities
- proposal and negotiation system
- financial top-ups
- educational content
- tracking and analytics
- subscription-based monetization
- Android and iOS apps
- its own visual identity
- strategic UX/UI
- mobile-first experience
- scalable infrastructure
the platform delivers a new way to connect properties, people, and opportunities.
A project that unites technology, design, business intelligence, and product vision to turn equity negotiations into more efficient, modern, and strategic experiences.
Want to build a platform like Permute-se for your business?
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See the project in production
